Project Timeline

Sep 26 2022 - Nov 30 2022

Client

Victoria Engineering Trading

My Role

Product Designer, UI/UX Designer & researcher

Challenges:

The main challenge we faced in designing the betting app was how to present a large amount of data in a way that would be easy for users to understand and navigate. Our target demographic was male sport lovers, and we knew that many of these users may not be highly educated. We also recognized the need to provide value to users by offering betting tips and other helpful information.

Solutions:

To address these challenges, we will conduct user research to understand the needs and preferences of sports fans and bettors using the app. Based on this research, we will design a user interface that is intuitive and straightforward to use, with clear navigation and easy access to live scores and updates for multiple sports and events. We will also design clear and concise displays of betting tips and odds, with features that allow users to customize their experience and track their bets and results. To ensure compliance with relevant regulations and laws, we will also include appropriate disclaimers and warnings.

Result:

After releasing the MVP of the app and testing it with real users, we saw positive results. Users were able to navigate the app easily and found the betting tips and other information to be valuable. This indicated that our solution was successful in addressing the challenges we identified and meeting the needs of our target audience.

Final Design

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